Postgraduate
M. Tech in Computer Science & Engg
Specialization in AI and ML
DIT University
Digital Marketing & IT Professional
Hi, I'm
Pankaj Kholiya
A skilled IT professional with a successful history in website development and digital marketing. Passionate about leveraging technical acumen to drive organic growth and ROI.
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Years Experience
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SEO Audits
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Tech Projects
Certified
Google Ads & Analytics
About Me
I am a skilled IT professional with a successful history in website development and digital marketing. My technical expertise and strong interpersonal abilities allow me to engage effectively with diverse clients. I am enthusiastic about facing challenges to enhance and expand my IT skills. My ultimate passion lies in leveraging my technical acumen to support individuals and organizations.
Languages
English
Hindi
Education
Undergraduate
B. Tech in Computer Science & Engg
Graphic Era Hill University
Intermediate & Matriculation
CBSE Board
Kendriya Vidhyalaya (Dehradun & Bareilly)
Value Proposition
Delivering end-to-end digital solutions that drive traffic, generate leads, and maximize ROI.
Technical SEO
Comprehensive site audits, keyword strategy, and technical optimizations to dominate search engine rankings.
Paid Ads & ROAS
Data-driven Google & Bing Ad campaigns structured to minimize CPA and maximize Return on Ad Spend.
Web Development
Building lightning-fast, secure, and highly convertible websites using WordPress, React Native, and modern CMS.
Team Training
Corporate training and syllabus execution for SEO, SEM, and modern digital marketing strategies.
Professional Experience
A track record of driving digital growth and managing complex web projects.
Digital Marketing Specialist
BubbleUP
Nov 2024 - Present
Full-time • Remote
As a digital marketing specialist at BubbleUP a canadian based marketing agency, I manage and update regional website content on WordPress and AEM CMS platforms, ensuring alignment with SEO best practices and brand guidelines. I support Canadian campaigns by optimising web pages for performance, user experience, and Google Ads lead generation. I regularly analyse site data using analytics tools to improve engagement and conversions. My role involves close collaboration with marketing, design, and stakeholder teams, ensuring mobile responsiveness, accessibility compliance, and effective CRM integration through high-performing landing pages.
SEO Executive
OwlSurf Digital
Apr 2022 - Oct 2024
Full-time • Dehradun (2 yr 3 mo)
As a seasoned SEO Executive with over 6+ years of experience, I excel in driving organic traffic, improving search engine rankings, and enhancing online visibility for Japanese brands like Mitsui Chemicals and VNT India. Created 30+ audit reports for different clients and learned PR and E-mail Marketing using automation tools. I used HubSpot for customer support, sales, and marketing.
Digital Marketing Trainer
Digiperform
May 2018 - May 2021
Full-time • Noida (3 yrs 1 mo)
I have overseen and executed teaching web, SEO/SEM, social media, and display advertising campaigns with a 25% increase in placements. Additionally, I have been responsible for developing and maintaining our website and social media platforms. Furthermore, I monitor and assess the performance of digital marketing endeavors, aligning them with predetermined goals like ROI and KPIs.
Proven Impact & Analytics
Data-driven results demonstrating aggressive year-over-year growth in search visibility and paid campaign ROI.
SEO YoY Growth
Organic Traffic & Keyword Rankings
0
%
Avg Traffic Increase
2023 Traffic
Baseline
2024 Traffic
+85% YoY
2025 Traffic (Proj.)
+100% YoY
Page 1 Keywords
+0%
Ads Performance
ROAS & Conversion Optimization
0
%
Avg ROAS Growth
-0%
Cost Per Acquisition
+0%
Conversion Rate
Top 3 Search Impressions
Increased visibility over competitors
+0%
Technical Arsenal
A comprehensive toolkit spanning web development, SEO, and advanced marketing platforms.
Website Tools / CMS
HTML/CSS
Python
Bootstrap
WordPress
Shopify
AEM
WIX
Framer
AEM
WIX
Framer
SEO Tools
a Ahrefs
Search Console
S SEMRush
M Moz Pro
Screaming Frog
Yoast SEO
SpyFu
Email Marketing
MailChimp
HubSpot
Mailgun
Apollo
Instantly
Lemlist
Social Media & AI
Canva
ChatGPT
Claude
Gemini
Hootsuite
Buffer
Certifications & Soft Skills
Digital Mktg
Google Analytics
Google Ads
Email Mktg
Bing Ads
CCNA
Data Processing
HP Life Social
Soft Skills
Stakeholder Management, Adaptability, Strategic Planning, Team Collaboration & Decision Making.
Featured Case Studies
Click on any project to view the detailed problem, strategy, and ROI.
Aroma Valley UK
Website created for NGO DKVS by contributing to mock-ups, email campaigns, and social media ads. DKVS farm, located in the Himalayas, was revived after 30 years of abandonment.
Web Dev
Email Campaigns
Social Ads
Spirit Yoga Foundation
Website created for NGO Spirit Yoga Foundation by contributing to mock-ups, email campaigns, and social media ads. Founded by Yogi Simant in 2009, focuses on traditional hatha yoga.
WordPress
SEO
Marketing
OSM Shopping App
Cloud-based Online Organic Food Home Delivery App Development using React Native and WordPress backend. Handled end-to-end implementation and digital strategy.
React Native
App Dev
Cloud
Server Security & Audit
Website Security Audit for multiple international clients including www.aus.gollygoshequine.com and www.charterrates.org (Florida, USA). Implemented robust security protocols.
Security Audit
Server Setup